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Role

Trustee - Marketing, Communications & PR

Job Title: Trustee - Marketing, Communications & PR
Location: Romford
Industry:
Salary: 0 - 0
Reference: Trustee-marketing
Contact Name: Lee Giles
Contact Email: leegiles@thehabbitfactory.org
Job Published: March 03, 2021 13:36

Job Description

Reporting to - The Board of Trustees

Experience needed - A background in all or some of these areas marketing, communications, public relations, social media marketing, advertising, governance, digital.

Role summary       

  • To develop and implement an integrated strategic marketing and communications plan to advance brand identity of the organisation.
  • To broaden awareness of the charity’s values and priorities; and increase its visibility across a wider audience.

Main responsibilities of the marketing, communications, public relations trustee  

  • Develop market position and brand of the charity to a variety of audiences to enable it to fulfil its mission and aims.
  • Create a marketing/public relations strategy that will allow the organisation to cultivate and enhance meaningful relationships with targeted, high-level external audiences including the media and key influencers.
  • Work with the trustees and staff to recognise internal and external communications opportunities and solutions and define and execute appropriate strategies to support them.
  • Oversee the ongoing development of the organisation’s marketing and communications strategy in conjunction with management and the board.
  • Serve as communications spokesperson on behalf of the trustees when required.
  • Oversee, in conjunction with the CEO, the implementation of the marketing and communications strategy.

Qualities:     

Essential

  • Marketing and PR/Communication expertise
  • Demonstrated leadership and management, communication, and presentation skills
  • Experience of business, commerce or industry and handling government contracts
  • Experience of the strategic use of social media as effective communication mechanisms to support services and activities
  • Application of marketing strategy to charitable/not for profit organisations

Desirable

  • Actively participate as a key member of the Fundraising and Publicity Sub- Committee of the Board
  • Experience of working within the charity, voluntary and public sector

Time commitment and location

  • Attend 3 Board Meetings a year.
  • Attend the annual AGM.
  • Attendance at annual performances (2 a year) is expected
  • In addition to board meetings, other contact – usually electronic or by telephone – may be necessary.
  • This position will be held for a maximum of 3 years with a further 3-year extension if duly elected after the initial term in office.

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