Reporting to - The Board of Trustees

Experience needed - A background in all or some of these areas marketing, communications, public relations, social media marketing, advertising, governance, digital.

Role summary       

• To develop and implement an integrated strategic marketing and communications plan to advance brand identity of the organisation.
• To broaden awareness of the charity’s values and priorities; and increase its visibility across a wider audience.

Main responsibilities of the marketing, communications, public relations trustee  

• Develop market position and brand of the charity to a variety of audiences to enable it to fulfil its mission and aims.
• Create a marketing/public relations strategy that will allow the organisation to cultivate and enhance meaningful relationships with targeted, high-level external audiences including the media and key influencers.
• Work with the trustees and staff to recognise internal and external communications opportunities and solutions and define and execute appropriate strategies to support them.
• Oversee the ongoing development of the organisation’s marketing and communications strategy in conjunction with management and the board.
• Serve as communications spokesperson on behalf of the trustees when required.
• Oversee, in conjunction with the CEO, the implementation of the marketing and communications strategy.

Qualities:     

Essential

• Marketing and PR/Communication expertise
• Demonstrated leadership and management, communication, and presentation skills
• Experience of business, commerce or industry and handling government contracts
• Experience of the strategic use of social media as effective communication mechanisms to support services and activities
• Application of marketing strategy to charitable/not for profit organisations

Desirable

• Actively participate as a key member of the Fundraising and Publicity Sub- Committee of the Board
• Experience of working within the charity, voluntary and public sector

Time commitment and location

• Attend 3 Board Meetings a year.
• Attend the annual AGM.
• Attendance at annual performances (2 a year) is expected
• In addition to board meetings, other contact – usually electronic or by telephone – may be necessary.
• This position will be held for a maximum of 3 years with a further 3-year extension if duly elected after the initial term in office.