Job Title: Trustee
Contract Type: Contract
Location: United Kingdom
Salary: Voluntary
Reference: Trustee
Contact Name: Gareth Davies
Contact Email:
Job Published: June 13, 2019 14:29

Job Description


Trustee Recruitment Information
June 2019


National arts and culture charity The Audience Agency is seeking new trustees to help govern the organisation and guide our mission and development. We are passionate about the power of great culture to transform communities and society, and committed to enabling brilliant public engagement through developing better insight, dialogue and strategic thinking. We are seeking trustees who share our passion and commitment and have the knowledge and experience to support the organisation and its Executive.

This pack gives more information about The Audience Agency, governance of the organisation, our current recruitment, and how to go about putting in an expression of interest.

We value diversity of perspective and lived experience and particularly welcome disabled candidates, people of colour, from all regions.


The Audience Agency Mission and Activity

The Audience Agency is a mission-led organisation that exists to give people better access to culture, for the public good and the vitality of the sector. We hope to contribute to increasing the number and diversity of people engaging with a broad range of culture, and the depth and scope of their involvement.

Our purpose is to lead insight-driven, audience-focused practice and policy. We put our knowledge and skills in creating and using insight at the disposal of the sector, as agents for positive change.

According to our intelligence only about a third of people in the UK take part in publicly supported culture regularly, most of them infrequently. We’d like to see more people getting more involved – everyone should be able to enjoy the proven benefits of arts and culture. To bring about that change, our sector needs to learn more about our communities and audiences and what they need. We all need to take inspiration from that insight in the way we engage: make, curate, channel and communicate. This is what we mean by audience focus, and we think it is the key to being relevant, resilient and democratic.

We work alongside hundreds of cultural organisations in all parts of the sector, especially in England and Wales but also internationally, supporting them to connect with their audiences through research and insight, strategy design, coaching and capacity development. We manage the national Audience Finder programme, a world-first “big cultural data” initiative which provides free insight about actual and potential audiences to cultural organisations everywhere. Funded by Arts Council England, Audience Finder aggregates audience data from 700+ cultural organisations creating a total population view of engagement in publicly supported culture. Find out more here.

TAA is one of Arts Council England’s National Portfolio of regularly funded organisations, awarded one of the largest 4-year grants to 2022. This has enabled TAA to develop ambitious plans for innovative new data-driven initiatives that will empower audiences and communities.


The Audience Agency Governance

The Audience Agency is a registered charity and a company limited by guarantee governed by its charitable objects and Memorandum and Articles of Association. It owns a trading subsidiary which covenants profits back to the charity. TAA has a turnover of circa £2million, a staff of 45 – 50. We work with over 800 cultural organisations every year, often in partnership with other agencies and professionals.

Members of the Board are Directors in company law and Trustees in charity law, with certain legal, financial and fiduciary duties. The Board is also responsible for conditions placed on grants from public and private funds.

Current Board Members & Executive

Information on our current Board members can be found here

Matt Locke - Chair, Steven Parker – Vice Chair/ Chair of Finance Group,

Executive Team: Anne Torreggiani – Chief Executive. Penny Mills - Chief Consultancy Officer,  Cimeon Ellerton – Chief Operating Officer Richard Turpin – Chief Research Officer
The Board

To be effective, the Audience Agency needs to understand a wide range of practices, sectors and perspectives. We are committed to maintaining a diverse Board which is regularly refreshed through a transparent and inclusive approach. Recruitment is a rolling process, as Board members join for a 3-year term, a maximum of 2 terms.

The Audience Agency has developed a successful mixed economy, mission-led model which combines a thriving research/ strategy agency and a world-first data platform which aggregates data and insight on UK Cultural consumption, with multiple applications at policy level but also at a practical on, for cultural organisations on the frontline.

Benefits of joining The Audience Agency Board include:

  • Engaging with key audience engagement issues facing the cultural sector

  • Developing a better understanding and deeper relationship with sector

  • < > to drive access and to develop more democratic culture

    Shaping a rapidly developing organisation and realise the potential of its national role

  • Extending networks of contacts

  • Driving innovation in data-driven decision-making

Trustee responsibilities

Governance and finance:

  • Ensure sound governance of the organisation, and compliance with Charity Commission and Companies House regulations.
  • Ensure the organisation complies with its Articles of Association and all applicable legislation and regulations.

  • Ensure the organisation pursues its objects as defined in Articles of Association and applies its resources exclusively in pursuance of those objects.

  • Ensure the financial stability of the organisation, and that proper accounting records are kept.

  • Ensure the effective and efficient administration of the organisation.

  • Approve the business plan and budgets and monitor progress against them.

  • Approve the annual report and accounts.

  • Protect and manage the property of the organisation.

  • Approve the organisation’s policies, and ensuring these reflect current practice.

  • Safeguard the reputation of the organisation.

  • Supporting the organisation in the delivery of its fundraising plan.

Staff and trustees:

  • Support the Executive Team in managing the organisation

  • Oversee the employment responsibilities of the organisation.

Personal Duties:

  • Use knowledge, skills, experience and networks to further the organisation’s plans and objects.

The above list is indicative only and not exhaustive.

Attributes of a Director

  • A commitment to the work of The Audience Agency

  • A clear passion for our work, and alignment with our values and mission

  • Experience of supporting a senior leadership team, and ensuring good governance in the role of a non-exec Director

  • Understanding of the legal duties, responsibilities and liabilities of trusteeship

  • Strategic vision

  • Good independent judgement

  • Possesses tact, diplomacy and powers of persuasion.

  • Experience of business planning and financial management.

  • An ability to think creatively.

  • Experience of fundraising.

  • The ability to work as a member of a team and a willingness to state personal convictions and, equally, to accept a majority decision and be tolerant of other views

  • An established reputation or profile with a willingness to use their contacts to advance the Company’s mission

  • A preparedness to offer personal and professional skills and experience to support the work of the staff when required.

  • Commitment to Nolan's seven principles of public life: selflessness, integrity, objectivity, accountability, openness, honesty and leadership.

Board members are also requited to act with integrity and in the best interests of the Company, avoiding personal conflicts of interest, or misuse of the Company’s funds or assets



Some people are disqualified by law from acting as a trustee including anyone who:

  • Has an unspent conviction for an offence involving deception or dishonesty

  • Is an undischarged bankrupt

  • Has been removed from trusteeship of a charity by the Courts of the Charity Commission for misconduct or mismanagement

  • Has been disqualified from being a company director under the Company Directors Disqualification Act 1986.

Terms of Appointment

The appointment will be made initially for three years and board members are eligible for two consecutive terms of three years before retirement. No remuneration will be made, but travel and out-of-pocket expenses can be reimbursed where required.

Attendance and Availability

  • Board meetings (currently quarterly) ‘emergency’ meetings and Annual General Meetings (which coincide with Board meetings). Quarterly Board meetings are usually held in London with at least one in another English city, currently in the afternoon and during the week.

  • Annual awaydays which may include an overnight stay or be held at the weekend.

  • Sub-committee and working party meetings if a member. There is a standing finance sub-committee meeting which meets quarterly. There is a separate boardof directors for the trading subsidiary which is ultimately responsible to the charity board.

  • To provide advice and support to senior staff as appropriate

  • To keep up to date with both funding and artistic issues for the Company


Shortlisted candidates will be invited to discuss the role and then to observe a Board meeting before a final decision and offer are made. An induction is offered to all trustees.

Expressions of interest

Expressions of interest should be made by letter, highlighting what skills and attributes you can bring to the role. You should demonstrate your experience in any similar role, as well as your reasons for wishing to become a Board member of The Audience Agency. Please include a CV.

Expressions of interest should be sent to: Board Recruitment, The Audience Agency, Green Fish Resource Centre, 46 – 50 Oldham Street, Manchester M4 1LE

Or to  with “Board Recruitment” in the subject box